Nielsen National Consumer Panel

The National Consumer Panel (Nielsen Homescan) represents all types of Americans. Manufacturers and retailers will look at the information you send us to decide what products to make and sell to consumers all across the country. Your consumer voice will make a difference. Get started now.

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  • What is the National Consumer Panel?
    The National Consumer Panel focuses on measuring consumer attitudes and behavior. The panel is made up of people just like you, whose opinions help manufacturers and retailers make decisions on what products to develop or improve. More info

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  • How does it work?
    As a panel member, the National Consumer Panel will provide you with a hand-held scanner. Every time you or members of your household shop, you’ll use the scanner to scan the barcodes on all of your purchases. Then, once a week, you’ll send us your purchase information. It’s as easy as that! More info

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  • What’s in it for me?
    You’ll earn gift points that are redeemable for name-brand merchandise, including electronics equipment, jewelry, household items, toys and more, from our gift catalog! You’ll also earn entries into our many exciting sweepstakes. And the longer you stay on the panel, the more points you’ll earn. But, above all, you’ll be making your opinions count! More info

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