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The Dangerous World of Do-Not-Track Legislation
Internet advertising has come a long way since the early days of the simple banner. Today, ads can be targeted with pinpoint accuracy using display, search ads, social ads and more. Advertisers can choose to show their message only to those in certain geographic areas, age ranges or even based on past behavior. If you have searched for a particular product online, chances are good that related products have appeared in advertisements as you continue to browse the Web. This is targeted advertising. Read more….