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Your website is where potential customers look first before buying from you. 93.4% of industrial buyers use the Internet to research purchase decisions. If your website doesn’t provide the information they need, 91% of them will seek a new supplier.
Think of your website as an indispensable member of your sales team. Like your star salesperson, your website must anticipate customers’ questions and answer them clearly. It should provide the details about your products and services – everything a prospective buyer needs to help them make a decision to buy from you. In other words, prospective buyers are ruling your company in or out based on the quality of information available on your website. In the past, prospects may have called once they identified your company as a potential supplier. When they needed further information about your products and services, there were few options besides calling to learn more. Your website now takes the place of that initial conversation – and needs to be just as effective. Read more »
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